Wragge & Co
Breaking the rules for a full service international law firm.
Wragge & Co are a different kind of blue-chip law firm who bring a genuinely fresh and creative perspective to their clients’ businesses. Their existing identity had no impact and failed to communicate their creative legal solutions and their reputation of challenging the status quo.
The new Wragge & Co identity system needed to be brave and leave a lasting impression to cut through the fierce comptetion. Bold messaging mixed with unexpected imagery gave Wragge & Co the edge and communicated their insightful, often surprising, but never formulaic approach.
Wragge & Co were given a scalable brand with the tools to provide a credible, memorable impression with their clients and industry peers.