Wragge & Co

Breaking the rules for a full service international law firm.

Identity system

Background

Experience

Background

Wragge & Co are a different kind of blue-chip law firm who bring a genuinely fresh and creative perspective to their clients’ businesses. Their existing identity had no impact and failed to communicate their creative legal solutions and their reputation of challenging the status quo.

Identity system

The new Wragge & Co identity system needed to be brave and leave a lasting impression to cut through the fierce comptetion. Bold messaging mixed with unexpected imagery gave Wragge & Co the edge and communicated their insightful, often surprising, but never formulaic approach.

Experience

Wragge & Co were given a scalable brand with the tools to provide a credible, memorable impression with their clients and industry peers.