University of Kent

Enhancing the reputation of one of the UK's top universities.

Identity system

Background

Experience

Background

The University of Kent wanted to turn its attention to become an international centre for both postgraduates and undergraduates, attracting students from Asia and the US, as well targeting an academic audience in a bid to attract staff. The literature suite had a key part play in ‘evolving the university so it was seen as a forward thinking centre for critical thinking.

Identity system

The underlying strategic anchor for the new literature was was ‘open minds, broad horizons’, highlighting the university's renowned academic excellence and its newly formed European links with academic institutions and a bold strategy to attract international interest.

Experience

Open minds, broad horizons was brought to life through unique photo montages that encouraged enquiring minds to delve deeper. By avoiding the expected stereotypical approach to academic branding, the university was given a unique brand platform to perform on.