Identity system

Background

Experience

Background

Agency Space is a small London based marketing communications agency. With just a logo, their existing identity was bland and failed to communicate
the true personal essence of the agency.

Identity system

With only a few fixed assets – new logo, colours and typeface, the flexible identity system focused on being able to capture the personalities of all members of staff to tell their creative story as an individual and as a collective group.

Experience

Hand drawn messages, self made business cards and a controlled collection of personal nic-naks all contributed to creating a personal story of the lives and life at Agency Space.