SearchFlow

A smarter brand for the leader of conveyancing searches.

Identity system

Background

Experience

Background

SearchFlow delivers reports, surveys and identity checks to solicitors and conveyancers across the UK to enable property transactions to complete. The rebrand was undertaken to communicate SearchFlow’s market-leading position, their customer priorities and signal the introduction of a range of new technological features and service enhancements.

Identity system

Extensive focus groups identified the top priorities for SearchFlow’s customers were speed, accuracy, simplicity and personalised service. The all-seeing owl, with its ability to skilfully scan the landscape using its acute vision, was the perfect icon to illustrate SearchFlow’s accurate and comprehensive property search and survey products.

Experience

The new identity has been rolled out across the company and gives SearchFlow a smarter, more dynamic and agile look, allowing them consolidate their market-leading position and take the business further.