NATS

Energising a global leader in air traffic control solutions and airport performance.

Identity system

Background

Experience

Background

NATS is an air traffic control services provider previously owned by the UK Government.
Following a dilution of ownership and a need to become more competitive on the world stage, NATS needed to simplify and evolve their brand.

Identity system

The updated NATS identity concentrated on simplifying the existing core elements which were heavy and overloaded – accompanied with the new brand proposition, "Performance through innovation". the identity system provided clarity and flexibility across the whole business.

Experience

NATS has grown rapidly – now operating in 36 countries in 2 years, from traditional print, social media, film and digital, the consistent approach makes for a compelling offer, sophisticatedly packaged, whilst at the same time remaining accessible.