Merlin Entertainments

Delivering memorable experiences.

Background

Merlin Entertainments are a global leader in theme parks and experiential venues. With a unique portfolio of renowned brands such as Madame Tussauds, Legoland and Alton Towers, they have become the market leader in Europe and second only to Disney worldwide. After a tough year trading, their annual report needed to communicate their huge investments to stimulate growth and return in a fun and energetic way.