Simplifying the complexity of international data solutions.
To mark their 15th anniversary, Matrix, an Indian based mobile communications company offering international SIM cards and data solutions, were looking to reflect their growing business with a new brand identity.
Research led to the insight that service was the key differentiator within the the telecoms sector, and Matrix provided the ‘Easy and Smart’ telecoms solution for people to stay connected. This brand promise formed the basis of the new flexible brand identity.
Easy and Smart comes to life through uniquely treated lifestyle photography
and a bespoke headline typeface, supported with a straight talking tone of voice that treats people as individuals and empathises with their personal needs.