Hawksmoor

Adding a touch of British class to the best steak restaurant in London.

Identity system

Experience

Background

Background

Hawksmoor is an award winning steakhouse with several locations across London. As the success of their original Spitalfield location grew, Hawksmoor wanted to expand but before they could do that, they needed a centralised brand that would allow an expanding single restaurant to transform into a group.

Identity system

Hawksmoor provides a unique experience which needed to be retained – they specifically didn't want to become a chain venue, so only a limited number of primary elements were fixed. This flexibility allowed for a grounded look without a monotonous roll out.

Experience

Hawksmoor Spitalfield has has gone through a complete makeover – giving a nod to the group connection but still maintaining a unique personality that made it so popular prior to the expansion.