Modernising one of the world's oldest healthcare brands.
Hartmann have been providing healthcare products and services for over 190 years. During this time
their identity had changed very little and with and ever changing world and more a more demanding industry, Hartmann needed to demonstrate they are moving ahead of the times.
Hartmann's identity was built around their multi-faceted capabilities, expert knowledge, global reach and commitment to create innovative healthcare solutions. They lead the way and set industry standards to heal, care and protect lives, every minute of everyday.
Clean lines and type coupled with dramatic images and real life scenarios captured the pioneering and innovative spirit of EADS and its subsidiary brands. The rebrand has set the foundation for the eventual move to a monolithic brand.