Capgemini

Bringing Capgemini back to the fore.

Identity system

Background

Experience

Background

Capgemini is present in over 40 countries and celebrated its 50th Anniversary in 2017. Together with its clients, Capgemini creates and delivers business, technology and digital solutions that fit their needs, enabling them to achieve innovation and competitiveness.

Identity system

A key factor to the rebrand was to reflect Capgemini’s uniqueness in the market, be loyal to their
history and values, and express their humanity more strongly. Demonstrating their agilty and active involvement of helping their clients transform themselves to deliver new experiences to their
customers in the digital world.

Experience

The new identity expresses Cagemini’s unique character, combining business strengths with a sense of humanity, demonstrating how they address the breadth of their clients’ business challenges and enable their ambition in the digital world.