Atento

Creating a distinct brand identity for Spain's largest customer services provider.

Identity system

Background

Experience

Background

Atento is an outsourced contact provider within the TelefĂłnica group. Research concluded that the contact provider market is a competitive but an undifferentiated one. In order to achieve distinction Atento needed to establish difference.

Identity system

A brand promise of being 'The customers’ champion' gave Atento a disctinct character against a typical sterile backdrop of the marketplace.

Experience

Atento's rebrand became more humanised by focusing primarily on customer needs and emotions. A handwritten font was developed to emphasise a passion
for customer experience and bring to life the customer's voice.